Back To School
4 weeks, Aug 2024
My role:
Team Lead, Branding, Visual Design, Design Guideline.
Background
The Game Plan
Photo Shooting & Illustration
Now, Show Time
As summer winds down, it's time to gear up for the school year!
Our Back to School campaign is designed to kick off the second half of the year with a bang, boosting sales
and welcoming new customers.
We're bringing our brand to life with vibrant visuals and seamless shopping experiences that make
back-to-school shopping fun and easy and makes getting ready for college fun and hassle-free.
Given our unique niche market, this campaign is all about welcoming international college students who’ve just arrived in the US! We’re focusing on four key categories—snacks, groceries, beauty, and home essentials—to make their transition smooth and exciting. And the cherry on top? A master page offering “Register with a .edu email and score $150 in new student perks!” We’re here to make their new adventure even more fun and effortless.
We’re going for a playful, youthful vibe filled with bold, vivid colors. Our hybrid style mixes photography with illustration and paper cutting, mimicking the charm of a school project to create a unique and engaging visual experience. Picture scenes that inspire, accented with fun patterns like stickers and badges to highlight cultural elements and make everything pop.
A huge shoutout to our amazing interns, who jumped in as models for this campaign! Their bright smiles and boundless energy were just what we needed to nail that vibrant vibe.
Finally, it's the time when I took the initial photoshoots and illustrations into final designs, how exciting!
BTS
