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_Dreamforce
Studio sponsored by Salesforce
14 weeks, Spring 2021
_Partner
Songyuan Han
_Industrial Design, Environmental Design
_My role
UI/UX, User Research, Visual identity,
Strategy, Storyboard
Reimagine Dreamforce is a studio project sponsored by Salesforce Company.
The project goal is to help Dreamforce become a hybrid tech conference that offers customized exploration, collective innovation and casual networking for executives, professionals, and trailblazers.
What is Dreamforce?
Hosted by Salesforce in San Fransisco, Dreamforce is an annual global tech conference which provides a platform for the tech giant to launch its new product features, educate its business customers, and build business relationships.
Why do people go to trade show?
Fostering Solution
Gathering Information
Determining Value
How do attendees feel at the trade show?
Overwhelmed
Bored
Stressed
Customized Exploration
Collective Innovation
Casual Networking
How can Dreamforce set itself apart
from common trade shows?
Casual Networking
Reimagination of Dreamforce
Dreamforce provides a series of personalized, exciting
and relaxing event experiences by offering customized exploration, collective innovation and casual
networking to set Salesforce and its
customers up for success.
Customized Exploration
Collective Innovation
Introducing our design.
Trial Pass
Aromatic Wooden pendant
with NFC inside to activate the
Dreamforce App and more
interactions at the venue
.Before the Event.
Received a mail
One day,
Kiara received a mail from Salesforce.
She is about to find out what it is.
"Trial Pass"
Opening the envelope,
Kiara found the trial pass which is a wooden pendant with the mascot "Astro" on it.
Get connected
Noticing the NFC icon on the
back, Kiara tapped with curiosity.
And following the pop up, she downloaded the Dreamforce App.
Event preview
She adjusted the preference
setting in the app and found out exhibitions that she interested in.
She decided to pay a visit.
Forest scents
Based in Portland, Kiara want to
take a road trip to the venue in San Francisco. On the way, she hung the
"Trail Pass" in her car as an air freshener.
.During the Event.
Explore our Venue!
360 Show
Competition
Campfire
.During the Event.
Check in
On the day,
Kiara wears the "Trial Pass" as a necklace,
and used it as a ticket to enter the Dreamforce Venue.
360 Show
Guided by the app,
She learnt about technologies from the most innovative companies and the success stories with Salesforce.
Competition
Kiara found out a feature development competition is going on. She voted for her favorite team to inform Salesforce the features she wishes to have.
Explore the forest
As she walked up the mountain,
Kiara enjoyed the forest, learnt plant species, and collected branches from trees in the Dreamforce app.
Lighting up campfire
As she reached the campground on the top of the mountain, she lighted up the digital campfires with other goers by throwing the "brunches" she collected.
Networking
Kiara shares the same believe about sales cloud with Yifei (another goer).
She added him into her friend-list simply by tapping his "Trial Pass".
.After the Event.
Keep in touch
Even after Kiara and Yifei left the
event venue, they kept in touch, collaborated on projects and
expanded each others network.
Future thoughts
Kiara put the "Trail Pass" on her
office table. Every time she saw it, she remembered the Salesforce products and the connections she formed at Dreamforce.
Dreamforce App
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