Studio sponsored by Newell
14 weeks, Spring 2020
Vivian Chen, Micheal Chu, Connie Zhou
UI/UX, User Research, Visual identity,
Reimagine Expo is a studio project sponsored by Newell, the goal is to help Newell's writing brand EXPO transform into a more sustainable future.
The complete project is made up with three concepts,
Expo Pro, Expo Collective, and Expo Remote.
Current Expo Package
After assembling, we found that current Packaging is not sustainable.
"Sustainable is no longer a choice, it's a necessity"
Design & Branding Strategies
Introducing brand sustainable and creative Expo...